Conversion Optimization

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Conversion Optimization

Conversion Optimization is a process that starts by defining what ‘conversion’ means to your business. In other words, what final action do you want visitors to perform after visiting your website? Pick up the phone and call you? Send you an e-mail? Sign up for a newsletter? Whatever it may be, after we define this goal we then start gathering data about how your visitors interact with your site.

We collect all kinds of useful information, things like where they click, what they click, what pages they visit most, even things like how wide their browser windows are. All of this data helps us put together a picture of the average experience a visitor has on your website. We call this ‘visitor flow.’

Visitor Flow

Looking at the visitor flow allows us to pinpoint any confusing situations that visitors may be presented with when viewing your site. Are they going back and forth between the same two pages? Maybe the navigation is unclear. Are they dropping off your site after only a second? Maybe your site’s design is overwhelming or overly complicated or maybe it loads very slowly and they’ve grown impatient. Visitors on the web are very fickle and there are numerous things that can turn them off. Conversion optimization aims to find these wrinkles and iron them out.

Believe it or not, even small changes can make measurable improvements in conversion.  Here is an example of a client that had a 13.74% conversion rate on their PPC advertising in the month of July, 2013.

conversion optimization

Businesses these days are focusing on creating a high-quality page, with images, videos, and quality content, which will attract the right internet users to their page. Having a high-quality website is vital to the success of companies. Without it, they wouldn’t be able to attract traffic. The more visitors a particular site has, the higher the chances of these visits turning into sales. However, it is not enough just to have a high-quality page. Let’s be clear, it is crucial to have one as it is a vital part of your online success, but it needs to be combined with the proper user engagement.

The primary purpose of a website is to help you attract visitors. However, you should focus on making them visit your page on a regular basis, not just once. If they don’t engage with your content, they will probably move on quickly, perhaps to a website they find more useful, informative, and appealing. You should concentrate on making your visitors want to keep coming back to your page. After investing so much time and effort into creating a website and filling it with interesting, high-quality content, every business should know how to engage their users.

Leading searches and users to the content of your page is not easy, but making them engage with your page is much harder. User engagement is the most important part of their interaction with your business. If you want to increase the number of loyal customers you have, you need to develop a proper communication by giving them an opportunity to engage with your content.

The better the engagement with your content, the more likely your visitors are to return to your page on a regular basis and to share and promote your content. If they promote your content, it will bring you more visitors than before, and you have nothing to do. That’s why user engagement is so important. Although SEO is vital, it is not much of value if your content doesn’t encourage user engagement. Keep in mind that you don’t have to make significant changes to your page, it is all about adding the little details that will add up to creating an excellent user experience.

What is the Importance of User Engagement?

If you want to obtain loyal customers, and to make sure the internet users keep coming back to your page, they need to engage with your content. Thanks to the engagement, they will have a positive experience with your website, which will make them more likely to come back to it in the future. User engagement is a crucial part of the process of developing a long-term relationship with your customers. If they can engage with your content, they will gradually develop trust towards your brand, which will enhance the reputation of your company, brand loyalty, and increase your revenue and sales.

Thanks to the user engagement, you will be able to get a better understanding of the needs and expectations of your potential customers. If you are familiar with their requirements, you will be able to fulfill them. If their needs and wishes are fulfilled, they won’t have a reason to go to your competitors. If you can satisfy their desires, they will be loyal to you.

Another reason why user engagement is important is that it can help you determine what encourages them to get involved with your content. Thanks to it, you will be able to enhance the involvement of your visitors even more than before. Finally, as already mentioned above, you will acquire new potential customers through word of mouth marketing.

Who are your Visitors?

If you want to enhance the user engagement on your page, the first thing you need to do is to consider who your visitors are. You should know whether they are mostly younger crowd, seniors, single, married, male, female, etc. If you want to create a profile for the target audience, you need to understand who they are and what they want first. When going online to search for something, most people want to satisfy a need, answer a question, or solve a problem. Your content should do at least one of these three things. However, you can’t be familiar with their needs, desires, and problems if you don’t know who your visitors are yet.

Avoid Technical Terms

One of the most important factors in enhancing user engagement is to speak their language. Don’t use too many technical terms, as your visitors won’t understand anything. It is crucial to keep everything simple so that it is easy for an average person with no knowledge of a particular topic to understand everything. If you add some technical terms, you need to explain them properly first.

Visuals Matter

Another vital aspect of boosting the user engagement on your website is visual appearance. Your page should be symmetrical, with readable fonts, and just the right amount of white space. Color contrast also matters. You are probably already aware that people won’t stay long on your page if it lacks the visual appeal. The right combination of excitement, symmetry, bold colors, elegance and order will make your visitors come back.

Set Up a Forum

Another thing you can do to enhance the user engagement is to encourage discussion. If you give your visitors an opportunity to interact with each other, you will get some useful insights. It would be an excellent idea to set up a user forum on your page. Although managing a forum requires additional time and resources, it is worth it. However, focus on keeping the interaction positive, as if you fail to do it, it might escalate into something you don’t want on your website. Your visitors should know that you are right there, making sure things don’t go out of hand.

Accept Feedback

Also, you should encourage feedback. If you encourage your followers to leave feedback, it will show that you care what they think about you, your products, and services. If you care about their opinion, they will rather choose you than your competitors who ignore them.

As you can see, you can do many things to increase the user engagement on your page. Spend some time and efforts into researching all of these tips mentioned above as it will help you design the proper marketing strategy and apply it to your content. If you can meet the needs and wishes of your visitors, you will get a reward in the shape of high traffic, increased conversions, high profits, and much more.

If you would like to turn interested browsers into paying customers, just let us know.  Hit Me SEO is a Maryland search engine optimization company that can get you results, no matter where you are located.

Conversion optimization is a must. Contact Hit Me SEO today to learn more.