Being listed on the front page of Google, Yahoo, and Bing is the easiest way for you to grow your business. The Internet has replaced the Yellow Pages in terms of advertising, and now more people get their information from their computer, smart phone, or tablet, compared to any other form of media. Not having a strong presence online is equivalent to throwing money out of the window. The problem is, you have likely been down this road once before, and have reservations about hiring a company to handle all of your online marketing. Don’t worry, Denver Search can help!
Do any of these scenarios sound familiar?
- I paid a lot of money for my last SEO company and never saw any results.
- I kept paying money month after month but never heard from my account manager.
- We were “supposedly” ranked really high on Google but it never turned into business.
- My ROI for the amount of money I was spending each month was just too high!
In every industry, you are going to run into those companies that are very good, and you are going to have those that fall on the other side of the fence. Getting great rankings on the search engines is powerful. Powerful in terms of the amount of new business that you bring in the door every day, and powerful with the amount of sales you can achieve with great online marketing. You have to work with a company that can deliver the results, has a clear plan of attack, and communicates with you every step of the way. Without communication, you are left to wonder whether it not something is working, and more importantly, what changes need to take place each and every month.
Here is a typical client for Denver Search
The process starts with identifying your market. Who is your client? What do they like? Are they sensitive to price? Is time of delivery important to them? The list of questions goes on and on and on. The better your SEO understands your “target client”, the better he or she can deliver that client to you.
After we determine who the client is, we then spend the time to find out what phrases and terms are going to convert the highest when it comes to online marketing and search engine optimization in Denver, or anywhere else in Colorado. If you rank #1 for Estes Park Carpet Cleaning Company, you may see that as a great thing. The problem is that this phrase gets less than 10 searches per month in Google. Even if you ranked #1 on Google, you could expect to get about have of the actual searches coming to your website. Then you have to convert the searcher to a client. At a 1% conversion rate, that means the chances of you getting one client from that phrase is going to take you quite a while. This phrase is not the phrase that is going to get you the highest return on your investment, yet most SEO’s use this as their tool to show huge results. Results should not be measured in rankings, they should be measured in sales and new business. That is our goal, and we do this by finding out the most profitable terms possible to target for your company.
After we have determined the best phrases, now it is time to get you ranked for those phrases. How? That is where Denver Search separates ourselves from the competition. After reviewing your website in detail, we then will come up with the best strategy to dominate your market. Each client is different, and each requires a different strategy. We may start with on-page optimization of your site, and fix all of the meta titles, descriptions, H1’s, and other technical issues. We may need to improve your back link profile and get you high quality links from trusted sources online. It could be that your website does not have well written content, or the proper call outs asking people to buy, or maybe you need a video or two to really hold people’s attention when they get on your site. Whatever your site is lacking in terms of online optimization, we will find it, and optimize your site perfectly for what the search engines are looking for. Higher rankings for the keywords that will generate the most buyers for you is our goal.
We encourage you to give us a call and find out what makes us unique. From the moment you call, you will see we are not your typical Denver SEO company.