The initial process of optimization generally takes 3-4 weeks, depending on the scope of the project. Certain situations including a website rebuild, implementing a social media campaign, and dealing with a penalty can extend the process for several months. Some websites will rank better than others initially. Once the initial optimization is completed, we continue to make changes to your website and adjust to each client’s rankings. In addition to ongoing changes to your website, we also continue to improve your off-page optimization. The initial process of optimization generally takes 3-4 weeks, depending on the scope of the project. And clients can usually expect increased traffic and visibility starting in month 2-3.