Customers today find products and services online, so businesses must have a digital presence. But digital marketing today is different than it was a decade ago. The tools and services, including social media platforms, are different but more powerful and effective.
Take Google My Business, for instance; it helps increase your local visibility and attracts more customers to give you a competitive edge. It started as a simple listing but artificial intelligence and virtual reality are getting integrated into it, making it a powerful local SEO tool. Here’s an in-depth tool for how cutting-edge technology is revolutionizing GMB’s success.
Understanding GMB and its significance
Think of GMB as your business’s virtual storefront on Google. It lets you update your business info on Google Search and Maps, respond to customer reviews, add photos, and even offer virtual tours. It’s like having a small website on Google.
GMB is a huge deal in the SEO community because of its impact on local SEO, a type of SEO that helps small businesses get found online by their local communities. Today more than ever, GMB and local SEO are important because:
- 78% of local searches on mobile phones end in offline purchases
- 76% of internet users visit the searched businesses a day after they search for products and services nearby
- 71% of people searching for businesses want to confirm the location before they visit
Besides improving your online visibility, GMB opens the door for better customer interaction. You can respond to reviews and customer queries and update business information as it changes. Essentially, it offers two-way communication with your customers. But, be warned, if you don’t have your optimization set up correctly then you could see your GMB listing drop.
The traditional approach to GMB optimization
The traditional path to GMB optimization begins with a simple yet critical step – setting up a GMB account. This involves claiming your business, verifying it, and optimizing your profile with a wealth of information, appealing photos, and timely updates.
Once your GMB account is up and running, the real work of updating business information, posting updates, and managing customer reviews begin. These repetitive tasks form the backbone of traditional GMB.
The traditional approach emphasizes stellar reviews since they can make or break your business. Positive reviews and a high rating attract customers, while negative reviews shoo them away
The evolving landscape of GMB success
While the traditional approach to Google My Business (GMB) optimization remains relevant, the landscape is evolving, bringing fresh opportunities and challenges for businesses to navigate. The key to success in this dynamic environment is staying flexible, proactive, and in tune with the latest developments. Some game changers include:
Google Local Services Ads
This feature is an additional layer to the traditional pay-per-click (PPC) ads and is designed specifically for service-area businesses. If your business is eligible, utilizing Local Services Ads can help you stand out in the local search results.
A shift toward mobile browsing
We’re witnessing an increasing shift towards mobile-first browsing, with more and more searches being conducted on smartphones and tablets. This trend underlines the importance of optimizing your GMB listing and online presence for mobile users.
GMB posts are also increasingly influential since they function like mini-ads for your company, allowing you to share updates, offers, and events on your GMB listing. This functionality keeps your business fresh in the eyes of Google and potential customers.
Businesses can now communicate with their customers directly through GMB, providing a faster and more efficient way to handle customer inquiries and feedback.
The evolving landscape of GMB success is a testament to that local SEO is not a ‘set it and forget it’ task. Instead, it requires ongoing effort, regular updates, and a commitment to understanding and adapting to the ever-changing trends and features.
Cutting-edge technologies reshaping GMB success
Some of the technologies you might have come across in use on GMBs include:
- AI and machine learning for enhanced GMB optimization
AI and Machine Learning have stormed onto the digital scene, offering incredible benefits for GMB optimization. These technologies can analyze patterns in customer behavior, automate responses, and tailor GMB listings for enhanced optimization, taking your GMB profile to a whole new level.
- AR and VR technologies: Enhancing GMB listings
Imagine offering a virtual tour of your restaurant or office to a potential customer miles away. AR and VR are a reality and allow businesses to enhance their GMB listings, providing immersive and interactive experiences that captivate potential customers.
- Chatbots and voice assistants: Redefining user interaction
Chatbots and voice assistants provide instant, personalized responses to user queries, revolutionizing how businesses interact with their customers on GMB.
- Advanced analytics tools for insightful GMB metrics
With advanced analytics tools, you can measure the performance of your GMB profile and learn what works and what doesn’t. These tools provide insightful GMB metrics, empowering businesses to refine their strategies and make informed decisions for better results.
Hire Hit Me SEO – A professional SEO agency
Optimizing Google My Business is about being proactive, engaging with customers, leveraging new technology and features, and continually adjusting your strategy based on insights and analytics.
While it may be tempting to undertake this task independently, working with a professional SEO agency like Hit Me SEO yields superior results. An expert approach ensures you stay ahead of the curve, capitalizing on new trends.
Hit Me SEO stands out for its deep understanding of local SEO and a proven track record of realizing GMB success for businesses. Since every business is unique, we work closely with business owners to understand their goals and budget.
So, don’t leave your Google My Business performance to chance. Let the professionals at Hit Me SEO guide your journey to local SEO success. Contact us for a site analysis, and let us help you succeed.