Why your business needs social media

How can our team help your business?

All you need to do is look around while at dinner, in the doctor’s office, or while sitting at a traffic light. With a very small exception, nearly everyone is using some form of social networking, and connecting with family, friends, and companies. The potential opportunity that social media provides is hard to fathom, and for some businesses, regular posts can pick up a large target audience.  In case you are doubting the potential of your industry, here are some statistics to drive home the point:

    • 72% of active internet users are active on social media networks
    • 89% of the population ranging from 18 and 29 use some form of social media
    • If Facebook was a country, it would be the 3rd most populated in the world

It is understandable if you are thinking that you are leaving a large piece of business on the table.  However, now you need to take action so you can get your piece of this pie. Don’t kid yourself, even your closest friends are not going to like your company fan page on Facebook, they simply are overwhelmed with information and you aren’t going to change their mind. But there are people out there that are interested in the product or service you are offering, and they may be happy to sign up for a contest or a free service and give you their email address through one of many, many social media channels. Your potential clients are using Facebook, Twitter, Weebly, WordPress, Snapchat, Instagram, Pinterest, and so many more and you have the opportunity to connect with them and prove that you are the best option for them when they are looking to buy.

Can Social Media Really Help Me Get More Paying Clients?

Many business owners wonder whether or not social media will really have a positive effect for their companies. Most business owners also think that the time put into social media is not worth the rewards that they get from posting daily. What if we told you that not regularly posting on social media is actually causing you to lose customers? When your company is not easily recognized by your local or national consumers, and potential clients perceive you through your online presence, and these days, social media is a significant part of your presence online. If a potential customer finds your site, the next place they will look to make sure you are a legitimate business is Facebook, Twitter, or Google+. If you have not been updating your profiles, then customers will assume you are out of business or that you do not care enough about your business to present yourself well. If you won’t take the time to update your social media, will you really take the time to do the job properly for me? This is why a lot of companies are losing business.

Not Everyone Uses Social Networking To Find Service Providers

One point to stress here, because it is a valid one. Not everyone uses social media to find a service provider like a plumber or a roofer or DUI attorney. Instead, it is the perception that people have about your company, as well as how Google interprets this information. If you are actively posting on social media, Google WILL REWARD you for it. Very simply, we live in a social world, and Google has had to adapt how people to rank websites. The perception to the search engine giant is that “real companies” take the time to create, modify, and update their social media channels. Therefore, it is exceptionally important.

Setting Up Your Social Media Presence

The four main social sites that you need to set up are a Facebook page, a Twitter account, A LinkedIn account, and a Google+ page. When you are setting these up, you want to make sure that you fill out good descriptions in the “about” sections and link back to your main website from each page. You also need to make sure that your profile pictures and headers look good and represent your business well. You should also have a link back to your website. This is a way for not only your customers to find you, but also for Google to connect the dots and relate one with the other. In order to get the most out of your social media presence, you should regularly post to each of your accounts.

Here at Hit Me SEO, we understand that coming up with content to post every single day, 2-3 times a day can be difficult, especially when you have a million other things to worry about. This is why we offer social media management packages for our clients. For more information, visit our social media pricing page or give us a call at (240) 477-7075.

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